"It is investment on a breathtaking scale, but most of it will not matter. Here is why: Most of this investment is for commoditized technology in the service of the classroom. Squandering strategic investment in improved classrooms fundamentally disadvantages those colleges that are most in need of change. Here is how to rewrite Nicholas Carr’s message for higher education: “You are making a strategic investment in a commodity that will soon be freely available to everyone. Worse, you are using it to automate a business model that will soon be irrelevant."